This is the fourth installment of Rolling Stone’s series At Work, in which we explore the fast-changing music business from the perspective of a different industry leader each week. Read earlier pieces in the series here. No matter how Nashville evolves, the Grand Ole Opry remains an unwavering constant. At …
Read More »A New Tool From Spotify Walks the Line Between Advertising and Pay-For-Play
At the end of October, Spotify introduced a new option for labels that allows them to pay to “drive incremental streams” for their artists. This is the centerpiece of an advertising initiative called Marquee. Labels can now purchase a pop-up ad prompting users to listen to Taylor Swift’s Lover, for …
Read More »Spotify Hits 100 Million Subscribers and Still Isn't Making Money
On the near-anniversary of its first quarterly earnings report as a public company in 2018, Spotify has good news to share. In its earnings report for the first quarter of 2019 Monday, the company said that it reached 217 million monthly active users around the world — 100 million of …
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