The U.S. may be the biggest recorded music market on the planet — it generates 37 percent of the globe’s trade revenues, according to 2020 data from the International Federation of the Phonographic Industry — but its music business is curiously un-American. Whether due to historical precedent or recent deals, …
Read More »When Will Indie Venue Owners Get the Funding They Were Promised?
Sean Lynch is in limbo. Like thousands of other independent venue owners across the country, Lynch — who owns the Pub Station, a once-thriving concert hall in Billings, Montana — is depending on the money promised by the Shuttered Venue Operators Grant, a federal program passed last year to deliver …
Read More »Rapper and Entrepreneur Lil Yachty — Future 25
This story appears in Rolling Stone‘s 2021 Future of Music issue, a special project delving into the next era of the multibillion-dollar hitmaking business. Read the other stories here. Teenage Lil Yachty was already plotting an empire when his single “Minnesota” went viral in 2016. Today, at 23, he’s an …
Read More »A Field Guide to Music's Potential Crypto Boom
In a huge labyrinthine ecosystem of labels, publishers, distributors, and royalty collectors, the idea of artists getting paid quickly may sound like a revolutionary concept. What if it wasn’t? What if the music industry‘s hundreds of thousands of artists — who are especially cash-strapped when they can’t tour, like right …
Read More »Warner Music Asia's Head of K-Pop Shin Cho — Future 25
“Ten years ago, BTS wouldn’t have made it in the U.S.,” says Shin Cho. “Western audiences just weren’t ready. Now, people get it.” Cho is the new head of K-pop for Warner Music Asia, where he leads strategy for the genre’s global growth. For Cho, who joined Warner Asia nine …
Read More »The Music Industry Has an Advertising Problem
The biggest news in the music industry last week was a bit of a damp squib. Universal Music Group and Spotify jointly announced Wednesday (July 22nd) that they’d re-upped their global licensing deal — but aside from a vague commitment from Universal to utilize Spotify’s “two-sided marketplace” tools (something we’ll …
Read More »Could Hip-Hop's Next Global Superstar Emerge From India?
Raja Kumari was not born in New Delhi or Mumbai or Kolkata — rather, 8,000 miles away, in Claremont, California. But Kumari and her record label have a huge ambition this year: to smash down doors for Indian rappers all over the world. Kumari, whose parents emigrated from India to …
Read More »At Work With Dan Rogers, Executive Producer of Nashville's Grand Ole Opry
This is the fourth installment of Rolling Stone’s series At Work, in which we explore the fast-changing music business from the perspective of a different industry leader each week. Read earlier pieces in the series here. No matter how Nashville evolves, the Grand Ole Opry remains an unwavering constant. At …
Read More »A New Tool From Spotify Walks the Line Between Advertising and Pay-For-Play
At the end of October, Spotify introduced a new option for labels that allows them to pay to “drive incremental streams” for their artists. This is the centerpiece of an advertising initiative called Marquee. Labels can now purchase a pop-up ad prompting users to listen to Taylor Swift’s Lover, for …
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