Tag Archives: 2021-future-25

This story appears in Rolling Stone‘s 2021 Future of Music issue, a special project delving into the next era of the multibillion-dollar hitmaking business. Read the other stories here. Teenage Lil Yachty was already plotting an empire when his single “Minnesota” went viral in 2016. Today, at 23, he’s an …

“Ten years ago, BTS wouldn’t have made it in the U.S.,” says Shin Cho. “Western audiences just weren’t ready. Now, people get it.” Cho is the new head of K-pop for Warner Music Asia, where he leads strategy for the genre’s global growth. For Cho, who joined Warner Asia nine …